Profile
15 years of experience in the internet industry. 12 years of management experience. Expertise in e-commerce, marketing, advertising, security, community, and internationalization. Experience ranging from technical infrastructure and mid-platform to business development. Managed teams of 80+ people, including front-end, back-end, client-side, design, and product. Particularly passionate about breakthrough innovation.
Experience
Bytedance Group | Manager 2022~2025
- China User Growth - Tech Lead for Marketing Platform Ads Creatives, responsible for generating image and video ads using AIGC capabilities, and insight overall advertising market trends to improve the ads.
- Lead for Tech Community team - responsible for products such as juejin.cn, Bytetech, and Mid-platform portal.
Alibaba Group - Tmall/Taobao Tech | Staff Engineer 2014~2022
- Responsible for Taobao content (live broadcast, short videos), Taobao interaction, Tmall App, marketing activities, etc. Management scope 40+, including front-end, client, back-end. 8 years of Double 11 experience, served as Double 11 front-end PM.
- Responsible for the group's page builder product. The world's first cross platform architecture, providing personalized data and page building services, serving dozens of business lines; combining design and algorithms to create smart UI, increasing CTR by 5-20%; improving the experience of Lazada homepage, marketing activities, etc.
- Weex co-founder, head of Web rendering architecture PHA, breaking the boundaries of front-end, client, and back-end, impored stability and experience, let Double 11 homgpage to reach a 98% launch page in 1s.
- Served as the Interaction domian of the Group’s Front-end Committee in 2021; built the EVA interactive tech system, supporting complex interactive scenarios such as 2/3D, including data, engineering, editor, assets, and engine sections, supporting tens of millions of DAU businesses such as Double 11 Xinxiumao, Baba Farm, Taobao Coins, and Taobao Life.
Trend Micro | iOS/Web Engineer - 2012~2014
- LiveAll - Startup team. Responsibility for iOS/Backend. Build up 2 products LiveAll and SharedAlbum.
- Direct pass - TrendMicro password management for consumer product. Build up the product portal with full function web app. Build the product style guide, dev environment and shared to all teams of BU.
COEVO Technology Inc | Manager - 2010~2012
- Startup team. Custom system integration and e-marketing solution. Build the development team, includes 12 people frontend, client(iOS/Android), backend, design team. Build 10+ iOS/Android/Web for customers.
Education
Bachelor of Digital media design. 2009
Taiwan National Yunlin University of Science and Technology
